6 Big Brands’ Social Media Strategies that Small Businesses Can Use

Countless times social media has been a nerve-racking experience for new users and small businesses. This is understandable because, in all honesty, social media can be overwhelming even for experts and big brands. This is why most business owners consult social media resolutions like the sharedcount to ease the experience and make social media better manageable.

As luck would have it, there are individuals and brands who have figured out a couple of techniques and strategies to make social media work, better still, taking the lead in appearing top in search engine results. 

What really makes the difference between big brands and small businesses on social media? There are a variety of social media strategies that you could ape from big brands and upgrade your social media game:

Follow Other Brands and Leaders

There are a variety of prominent brands and leaders in your industry that already has the better part of social media figured out. Following big brands sparks ideas and inspirations to keep you going, but also, allows you to substantiate the activities on social media so you can settle for those that are profitable for your brand.

With this strategy, you can also implement the skyscraping technique which is creating and posting better content than the big brands and leaders you follow.

This can only be done by closely following what they post and what kind of interactions they are involved with.

Tip: You can also use this tactic as a competitor analysis strategy, by following the competitors that are out of your reach in terms of performance, so as to copy their social media behaviors to your advantage.

Engaging the Audience

Your customers should always remain your number one priority because their satisfaction equates to your success as a business.

Social media operates on an algorithm of social validation and referrals. If a group of people perceives your brand as likable, they share the concept with their friends, friends of friends, and right there you create a name for your brand. 

Most of the renowned brands thrive on social media solely on proper audience engagement. This is not to mean that other bits of their social media activities are on standstill, but rather, they have a real touch with their audience. They come up with ideas like competitions and giveaways that keep the audience locked and expecting more from them. Additionally, responding to feedback and keeping up with conversations is a trend you can easily scoop from big brands on social media.

Use of Social Media Influencers

Digital influencers are quite the focus of attention today, with bigwigs and small wigs fighting for the spot. Ideally, big brands get influencers to do all the dirty work for them in the sense that great content is always generated and their keywords of choice are always trending.

While it can take a lot of patience and energy to get your keywords appreciated on social media and even embraced as hashtags, influencers connect more to audiences and can make your messages likable to your target audience. 

In fact, big brands are not so much interested in celebrities and prominent influencers to push their brand, rather, they are going for small wigs. These are social media users with a much lesser following in comparison to bigwigs but can yield better results since they have a more personal touch with their audience.

Employ the use of influencers for your business because of the kind of charisma they attract that might rub off on your brand.

Quality Content

If you are keen to notice, big brands are not very intentional about publishing a lot of content for their social media. This is informed by the understanding that quality beats content.

Instead, big brands focus on creating versatile yet relevant content that can befit the preferences of the audience but more importantly complement their brand. This is why big brands are spotted sharing audience-generated content and quotes from leaders in their industry, not because they have run out of content to share, but to keep their audience engaged as they work on generating quality content.

This builds a credible reputation for them and reinforces the idea that they are strong brands with a comprehensive understanding of what their industry is about.

Widely Sharing Content

It is quite a surprise that small business often shy from widely sharing their content on social media. Big brands invest a lot of time and energy on widely sharing their content within their audience reach and beyond.

Ideally, big brands have a budget set aside to help with content sharing, for example, promoting a hashtag, tagline, call-to-action or advert on social media. Facebook is a great example of a social media platform that has a ‘promotion’ feature that allows you to share your message with a preferred target audience you can filter and customize for.

Do not fret from sharing your content as much as possible on social media, although being careful to avoid stuffing, redundancy and information overload.

Using a Personal Approach

Upon initial interaction with social media platforms, almost all brands tend to be strict, straightforward and professional with content generation and audience engagement. However, with time, unlike with big brands, small businesses are stuck with the concept of being too formal with the audience and in structuring messages.

This only causes you harm because the audience cannot relate to you or your brand, and they tend to brush you off as the self-centered brand. Big brands use a more personal approach in content structure, feedback response and other audience engagements, and so should you.

You may not be a big prominent brand yet, but if you mirror these social media strategy, your social media activities will increase, and so will your following and authority.